Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

A promotional video for a rebrand of Jaguar is being criticized online for showing models in brightly colored outfits — and ...

Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

W e've seen plenty of unpopular and/or controversial rebrands over the last few years, and nothing seems to stir up quite as ...

The boss of Jaguar has fired back at critics, including Nigel Farage, after the brand's controversial new rebrand and ...

In Monday’s press release, Jaguar explained its new brand identity ... Check car recalls here Jaguar adds that the company’s rebranding was a nod to its founder.

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including a new logo in a colorful new advertisement—with both fans and anti ...

Jaguar adds that the company’s rebranding was a nod to its founder ... “Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism.

NEW YORK (AP) — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car NEW YORK -- A promotional video for a ...