The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

W e've seen plenty of unpopular and/or controversial rebrands over the last few years, and nothing seems to stir up quite as ...

Iconic automaker Jaguar has undergone a massive rebranding exercise, with a new logo and a renewed approach. Their latest campaign has raised some eyebrows but could this be a stroke of genius? What ...

Jaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...