Overhauls of ‘heritage brands’ raise the question: How important are our products to our identities?
When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a ...
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Jaguar boss blasts ‘vile hatred and intolerance’ after backlash to supposedly ‘woke’ rebrand
The boss of luxury car-marker Jaguar has blasted comments that spouted “vile hatred and intolerance” over its rebrand.