Here are some of the best Hot Wheels collaborations we’ve seen over the years, with snazzy cars that should be in every ...

Labubu dolls are the current rage among Gen Z. Celebrities around the world are carrying them. But, they are not the only ...

Mattel’s recently announced, that it’s partnering with OpenAI, to embed generative AI into iconic children’s brands, such as ...

A Virginia woman couldn’t believe her luck when she stumbled across a vintage Barbie from 1962 — still in its original box — ...

Explore daily insights on the USA TODAY crossword puzzle by . Uncover expert takes and answers in our crossword blog.

Muscular go-go dancers lined the stage as drag queen Trixie Mattel performed a DJ set well-suited towards her LA barbie doll ...

They once wore hand-stitched sarees and sipped imaginary chai—now they wear skull hoodies and go viral on TikTok. This is the ...

Proposals to install ChatGPT into a range of toys including Barbie dolls have sparked alarm from experts who branded it a ...

Director Gerard Johnstone unpacks the film's message about AI, the design of new android AMELIA and the pressures of reviving ...

Here's an exclusive interview with one of pro wrestling's fastest rising stars, Chi Chi of Pro Wrestling Evolution.

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...