She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a ...

Proposals to install ChatGPT into a range of toys including Barbie dolls have sparked alarm from experts who branded it a ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Labubu dolls are the current rage among Gen Z. Celebrities around the world are carrying them. But, they are not the only ...

Senator Ted Cruz, Republican of Texas, who proposed that states that attempted to regulate A.I. in any way be barred from ...

Legendary tennis player Venus Williams has been immortalized as a Barbie doll as Barbie continues to celebrate its 65th anniversary. The special edition role model dolls are part of Mattel’s ...

In fact, Mattel recently struck a partnership with LeBron James, who is their new Ken Ambassador. “You’ll see more programs with role-model men dolls coming soon,” she said.

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...