LeBron James is making history yet again. The basketball legend, 40, has teamed up with Mattel to become the brand's very first Kenbassador and launch his very own doll.

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

Alright sports fans, this one is for you. LeBron James has been named as the debut Kenbassador for Mattel's new line of Barbie Signature Kenbassadors. This is a big deal for Barbie fanatics and ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first professional male athlete to have a Ken doll modeled in his likeness.

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of planned athlete dolls the toy company calls “Kenbassadors.” Last year ...

LeBron James is a lot of things: NBA legend, mogul, A&R rep, talk show host, Gold Medal Drink inventor. As of this morning, thanks to the folks at Mattel, King James can add one more title to his ...

James, the NBA's all-time leading scorer and 21-time All-Star, through his LeBron James Family Foundation, has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the ...

LeBron James is taking his talents to Mattel as a "Kenbassador." Why it matters: A new Barbie collaboration makes him the first professional athlete to have a Ken doll in their likeness, the brand ...

Mattel released a limited-edition LeBron James Ken doll as part of the Kenbassadors collection. The doll features LeBron's signature style, including a #23 jersey, checkered pants and accessories.

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James.. It is the first in a series of planned athlete dolls the toy company calls “Kenbassadors.” Last year ...