In China’s campaign to win over hearts and minds worldwide, its latest weapon is a fanged, bunny-eared, arguably quite ugly ...

Labubu is a sharp-fanged but cute little monster often sold as a plush clip-on charm for handbags. He has attracted ...

Sales are surging for Pop Mart’s popular toy, which has gained fans thanks to its design and clever marketing.

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...

As Chinese companies ponder how best to market their products internationally, the example set by Pop Mart - the Beijing-based brand behind the viral Labubu toy - has been praised by the country's ...

Today, Labubu has transcended its niche status as a collector's item in Asia, and gained a devoted global fan base. It is not ...

Wang Ning, the founder and CEO of Pop Mart International Group, has become one of China’s top ten richest individuals, ...

There's a new craze in town and everyone, including celebrities, are jumping on the bandwagon. Do you have a Labubu yet?

"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character ...

Even after snagging their target figures, collectors often get hooked on "completing a set," a compulsion that keeps them coming back. As tech media outlet Guokr.com notes, assembling a full ...

Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven social media ...