This as-told-to essay is based on a conversation with Emmanuel Eribo, CEO and cofounder of Løci, who worked in finance before becoming an entrepreneur. The following has been edited for length ...

The sustainable shoe game is at an all-time high, and with Jessica Alba, Gwyneth Paltrow, Ben Affleck, Sophie Turner and Eva Longoria as just a few of the celebrities sporting Løci, this London ...

LONDON, April 7, 2025 /PRNewswire/ -- Nicki Minaj and LØCI have launched the second drop of their best-selling sneaker line. The new range entitled DØPAMINE is a limited-edition collection ...

Known for her bold outfits, the platinum-selling rapper jumped into the sneaker game and released “Nicki Minaj x LØCI” in partnership with the urban luxury vegan sneaker and apparel brand ...

Bridget is a Beauty Editor for InStyle, where she researches, tests, and writes about the best beauty and style deals, including celebrity-inspired fashion, anti-aging skin care, and glowy makeup.

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