Mascots, fans, and presenters are now recreating the viral "kiss cam" incident that took place at a Coldplay concert earlier this week.

A scene from the popular sitcom Modern Family has gone viral online following the fallout from the viral Coldplay kiss cam video, with social media users saying the show unwittingly predicted the moment.

Social media has been awash with new memes, jokes, and GIFs seemingly popping up every few minutes.

SHAMELESS influencers have turned the Coldplay kiss cam scandal into a viral bonanza of misinformation, AI fakes and outright impersonation. Online opportunists have been scrambling to cash in from the chaos - all for more online views and clout.

Good Morning Britain presenter Ed Balls had some choice words for the Coldplay kiss cam pair after their affair was accidentally outed by singer Chris Martin at a concert