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Demure, word of the year

USA TODAY on MSN · 2d

'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.

Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.

'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."

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The Word of the Year for 2024 Has Been Revealed—And Yes, It’s Very Mindful

Dictionary.com announced its 2024 Word of the Year as “demure,” for which we can thank TikToker Jools Lebron. Her August ...

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The ‘Word of the Year' for 2024 has an unexpected Chicago connection

"Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And Chicago-based TikTok creator ...

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Dictionary.com Has Named Its 2024 Word of the Year

This may have been the year of "Brat summer," but by August another buzzworthy phrase had usurped it in the pop culture ...

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