The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

Jaguar eliminated nearly its entire product lineup before replacements launched, leaving dealers with almost no inventory and ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

Jaguar, the iconic British luxury carmaker, is experiencing a notable downturn in sales. A controversial rebranding ...

Jaguar, once the epitome of British automotive prestige, is now facing one of the sharpest sales collapses in its storied ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...