Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to ...

It's been less than a year since the Jaguar automotive brand introduced what many -- including this publication, I must note ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over their woke pink “rebrand”.

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

Jaguar's European sales tanked to just 49 cars in April 2025 after a divisive rebrand and EV pivot. Can the iconic brand ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

Jaguar's recent rebrand, which introduced a new logo and unconventional ads, might be reconsidered, as reported by The Telegraph. Despite no confirmation from Jaguar or Accenture Song, the rebrand ...

The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars, a new ...

Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire. Published Nov 20, 2024 at 7:53 AM EST Updated Dec 03, 2024 at 5:33 PM EST. By .

Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models By . Kristine Parks , Fox Business. Published Nov. 26, 2024, 12:12 p.m. ET.