Learn how planting cover crops, composting flooded soil, and installing proper drainage can save your garden from the impact ...

Audi has announced the launch of a new premium sub-brand exclusive for China which axes the well-known four ring logo first ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...