There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...

Rawdon Glover, managing director of the Indian-owned firm, denied the rebrand exercise was meant to be a 'woke' statement.

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes .

They have abandoned their “golf club” loyalists for an international consumer base – no matter how it looks to Nigel Farage.

Jaguar’s bold rebrand introduces a new logo and marketing strategy ... and some of the world's fastest ever production cars ...

This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars.

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

Leading advertising experts caution that brands can be destroyed almost overnight. With its latest campaign, Jaguar, once a ...