A 30-second clip posted on the luxury car brand's X account prompted criticism after it featured models posing in bright ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar announced its new logo on X on November 19, 2024. It immediately drew he attention of users and Elon Musk , who ...

and some of the world's fastest ever production cars of their respective eras, switching their approach to exclusively offer ...

Jaguar boss disappointed by ‘vile hatred and intolerance’ over new advert - The clip has prompted a backlash online.

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

The teasing continues ahead of the electric GT concept’s debut in Miami on December 2, with a set of new cryptic images ...

The one and only ‘Shaguar,’ a 1967 Jaguar E-Type Roadster used in all three Austin Powers films, is set to cross the auction ...

It’s been a well-kept secret, but it seems the cat is out of the bag as Jaguar shocks the world with a full electric car.

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...