Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...