The HAWK token initially spiked to a $500 million market cap before rapidly tumbling as heavy selling pressure from early investors overwhelmed demand from newcomers. The market cap is now hovering around $20 million and trading volume is less than $500,000 over the past 24-hours.

Anyone active on social media over the past few months could hardly miss the viral sensation surrounding Hailey Welch, also known as the Hawk-Tuah Girl. Welch gained fame after a street interview where she was asked about the best way to satisfy men.

Welch jumped into the crypto craze after months of growing her brand. Since June, when her interview went viral, the 22-year-old has cashed in on her success with Hawk Tuah-themed merch, her podcast “Talk Tuah” and the launch of her AI dating assistant app Pookie Tools.

YouTube sleuth known as "Coffeezilla" denounced the many false headlines surrounding Haliey Welch and her HAWK memecoin.

The disastrous launch of influencer Haliey Welch’s Hawk Tuah (HAWK) memecoin this week was marred by allegations of sniping and insider trading, with the token plunging 91% in just three hours. Welch has denied these claims,

Hailey Welch's rumored death stuns fans as crypto scam allegations surface, leaving the internet divided and confused.

Hawk Tuah girl Haliey Welch has been the subject of a death hoax on social media after the $HAWK cryptocurrency project she was promoting plummeted in value amid scam claims