The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

“This rebranding is a bold step along the journey towards exuberant modernism - and I particularly like the original thinking ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.