Jaguar's new EV is as avant-garde as its controversial rebranding and ad campaign. But all that hate may be misplaced.

Lucid (LCID) teased Jaguar after the British automaker previewed its “Dramatic” upcoming ultra-luxury EV model. The shade ...

The leaping cat is still on the new Jaguar.It’s right there, mounted on what looks like a rocker panel with a camera hidden ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...

The British luxury automaker is undergoing its most significant transformation in its 90-year history. Jaguar’s new look ...

Jaguar recently began testing its upcoming electric 4-door GT which will be making its debut in concept form next month.

Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was ...

Jaguar will unveil a concept car previewing the look of its future electric vehicles on Dec. 2, during Miami Art Week. The ...

Jaguar has unveiled a new brand identity as it shifts towards high-end electric vehicles, competing with luxury brands such ...

Jaguar has revealed its new brand logo and a new identity which will change the perception and image of the luxury brand.

After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...