Nowhere does festive charm quite like mainland Europe. The north of the continent is the ideal location for those searching for a perfect winter wonderland.

With the arrival of December and the noticeable chill in the air, ‘tis officially Christmas market season in Europe. The continent is known for hosting some of the most whimsical holiday markets in the world,

From festive markets to new cultural experiences, find out why Americans are leaving behind their local traditions to celebrate this iconic holiday in Europe.

Located five hours west of Vienna in the Austrian Alps, Innsbruck was ranked as the most festive Christmas market in Europe by the clothing brand FatFace.

With Christmas right around the corner, it can be easy to fall into daydreams about a winter vacation straight out of the movies: one with perfect snowy weather, hot chocolate and cider stands, rows of conifer trees,

If you're planning a city break away this winter, here are some of the best European Christmas markets to visit on your trip!

If you're looking to check out some Christmas markets during the holidays, expert Rick Steves has some less crowded ones to visit in Europe.