Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

The company recently unveiled a new logo and a teaser video to go along with the announcement, which has sparked intense ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar announced its new logo on X on November 19, 2024. It immediately drew he attention of users and Elon Musk , who ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Though the social media backlash to Jaguar's latest commercial took the headlines by storm, the stock of the parent company rallied.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticised online for showing models in ...

I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...

Jaguar is on path to transform itself into an all-electric car manufacturer with its new brand strategy which netizens have ...

Luxury car maker Jaguar’s reinvention of its brand has been described online as a “disaster”. The British manufacturer ...

Elon Musk has criticised a colourful and inclusive new advert from luxury car-maker Jaguar amid a rebranding campaign.