Christmas Day NFL experiment expanded Netflix's appetite for the years to come. Netflix's primary live-sports streaming targets have exclusively been big events until this offseason. The streaming giant has publicly expressed interest in gaining the broadcasting rights for

Netflix is looking to secure a Sunday afternoon football package from the NFL that could include a massive slate.

Netflix has called an audible and now plans to pursue a Sunday NFL package following its successful Christmas Day debut last season. Bela Bajaria, the chief content officer for the streaming giant, confirmed the strategy shift on a recent episode of "The Town" podcast.