Boohoo to Rebrand

Boohoo rebrands as Debenhams in battle with Mike Ashley
Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.
Boohoo to Rebrand as Debenhams in Turnaround Plan
The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of administration in 2021.
Britain's Debenhams back as an online brand in Boohoo revamp
Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion.
Boohoo renames itself Debenhams in major revival of former department store brand
Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group profitability.” As a result the “business will
Boohoo rebrands as Debenhams
Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - but it's worth around £340m today, down from a peak above £5bn.
UK's Boohoo rebrands as Debenhams Group, appoints new CFO
(Reuters) -British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also named Phil Ellis as its new finance boss. Last October, Boohoo announced the departure of then-CEO John Lyttle,
Debenhams returns as Boohoo takes the bust department store’s name
DEBENHAMS is back as fast-fashion retailer Boohoo takes the bust department store’s name. The online group yesterday shocked the City by announcing the decision alongside a radical overhaul of its
Debenhams returning after major Boohoo rebrand announced
Popular online retailer Boohoo will rebrand to Debenhams, the department store it bought out of administration four years ago. This follows a tricky sales climate thanks to competition from brands like Shein.
Debenhams is back! Struggling Boohoo group rebrands its fashion empire - but historic department store chain will remain online only
Boohoo has changed its name to Debenhams – after reviving the popularity of the 247-year-old department store brand. The fast-fashion group bought Debenhams out of administration in 2021, dispensing with its bricks and mortar network in a major blow to the High Street and switching to an online operation.
Boohoo Group rebrands as Debenhams after overhaul at department store brand
The Boohoo brand will continue, as will other fashion brands owned by the group, such as Karen Millen and PrettyLittleThing.
New CEO Shakes Up Boohoo, Changes Name to Debenhams Group, Unveils Platform Model
Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...
Prolific North14h
‘Not a silver bullet’: Region’s branding experts on Boohoo’s ‘high-stakes’ new (old) name
Is a rebrand as a once-mighty UK retail giant that had already lost the interest of consumers when it collapsed four years ...
RetailDetail EU12h
Boohoo becomes Debenhams: the end of fast-fashion?
Boohoo is changing its name and becoming Debenhams Group, a strategic shift highlighting the growing challenges within ...
Time Out1d
Why has Boohoo renamed itself Debenhams?
The fast-fashion giant will rebrand to Debenhams Group with immediate effect, but it doesn’t plan to reopen physical ...
Daily Business17h
Debenhams name is back after Boohoo rebrands
The Debenhams name is back on the stock market after Boohoo Group announced it had adopted one of Britain’s oldest and best ...
Debenhams is back! But the boohoo share price continues its downwards trend
The boohoo share price fell 4.6% yesterday (11 March) despite an announcement that the group’s to be re-branded as ‘Debenhams’. Our writer takes a closer look.
TheBusinessDesk.com1d
Boohoo gives up trying to clean up image and changes name to Debenhams
The controlling Kamani family have officially given up trying to detoxify their tainted Boohoo brand and are changing the ...