Boohoo is changing its name and becoming Debenhams Group, a strategic shift highlighting the growing challenges within ...

Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers ...

Fashion regularly takes inspiration from the past and adds a modern twist. British fast-fashion retailer Boohoo has duly delved into history as it tries to dig its way out of the sales bucket. It has ...

DEBENHAMS is back as fast-fashion retailer Boohoo takes the bust department store’s name. The online group yesterday shocked the City by announcing the decision alongside a radical overhaul of its ...

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...

Is a rebrand as a once-mighty UK retail giant that had already lost the interest of consumers when it collapsed four years ...

Britain's iconic brand Debenhams has made a comeback after online fashion retailer Boohoo said on Tuesday it was rebranding ...

Debenhams isn’t a brand name that often warrants much attention, but owner Boohoo has decided that it’s an improvement on its own brand name - still associated with fast fashion and dodgy employment ...

The high street department store chain was bought by Boohoo back in 2022, and this week, the company announced that it would be taking on the name and will be known as the Debenhams Group going forwar ...

Boohoo has changed its name to Debenhams – after reviving the popularity of the 247-year-old department store brand. The fast ...

The Debenhams name is back on the stock market after Boohoo Group announced it had adopted one of Britain’s oldest and best ...

Speaking on the history of the brand, Finley stated: "Debenhams is back," continuing "The iconic British heritage brand, bought out of administration, has been successfully turned around. Rebuilt for ...