Britain's Debenhams back as an online brand in Boohoo revamp
Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion.
Boohoo rebrands as Debenhams in battle with Mike Ashley
Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.
Debenhams is back, but it is still boo hoo to UK homegrown fast fashion
Fashion regularly takes inspiration from the past and adds a modern twist. British fast-fashion retailer Boohoo has duly delved into history as it tries to dig its way out of the sales bucket. It has rebranded as Debenhams Group as it tries to regain even a fraction of its pandemic-era shine.
Boohoo to Rebrand as Debenhams in Turnaround Plan
The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of administration in 2021.
Boohoo becomes Debenhams: the end of fast-fashion?
Boohoo is changing its name and becoming Debenhams Group, a strategic shift highlighting the growing challenges within fast-fashion.
Boohoo renames itself Debenhams in major revival of former department store brand
Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group profitability.” As a result the “business will
UK's Boohoo rebrands as Debenhams Group, appoints new CFO
(Reuters) -British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also named Phil Ellis as its new finance boss. Last October, Boohoo announced the departure of then-CEO John Lyttle,
Boohoo rebrands as Debenhams
Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - but it's worth around £340m today, down from a peak above £5bn.
Boohoo rebrands as Debenhams – what it means for shoppers and investors
Boohoo rebrands as Debenhams Group, betting on the iconic department store’s name amid financial struggles and shareholder battles
Debenhams has NO plans to reopen high street stores amid Boohoo rebrand
Boohoo shares fell on Tuesday after the group revealed it will be rebranding itself and changing its name to Debenhams Group.
Boohoo Group rebrands as Debenhams after overhaul at department store brand
The Boohoo brand will continue, as will other fashion brands owned by the group, such as Karen Millen and PrettyLittleThing.
New CEO Shakes Up Boohoo, Changes Name to Debenhams Group, Unveils Platform Model
Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...
boohoo group (LON:BOO) Earns “Sell” Rating from Shore Capital
(LON:BOO – Get Free Report)‘s stock had its “sell” rating reaffirmed by stock analysts at Shore Capital in a report released on Tuesday, MarketBeat.com reports. boohoo group Stock Performance LON BOO ...
LBC1d
Boohoo rebrands as Debenhams in major overhaul following drop in youth fashion labels' sales
Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...
Debenhams is back! But the boohoo share price continues its downwards trend
The boohoo share price fell 4.6% yesterday (11 March) despite an announcement that the group’s to be re-branded as ‘Debenhams’. Our writer takes a closer look.
Prolific North21h
‘Not a silver bullet’: Region’s branding experts on Boohoo’s ‘high-stakes’ new (old) name
Is a rebrand as a once-mighty UK retail giant that had already lost the interest of consumers when it collapsed four years ...
TheBusinessDesk.com1d
Boohoo gives up trying to clean up image and changes name to Debenhams
The controlling Kamani family have officially given up trying to detoxify their tainted Boohoo brand and are changing the ...
A Jetset Journal on MSN4d
Make Sure to Get These Boohoo Styles Right Now on Amazon
I love Boohoo, but also love the convenience of shopping on Amazon. So, I have found some great Boohoo inspired styles you ...
What £100,000 invested in Boohoo shares 3 months ago is worth today…
Investors started paying attention to Boohoo shares when two of the fashion group's directors invested £100k each at the turn ...