Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.

The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...

UK fast-fashion retailer Boohoo has renamed itself Debenhams Group four years after it bought the business from ...

(Reuters) -British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also ...

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group ...

Fashion regularly takes inspiration from the past and adds a modern twist. British fast-fashion retailer Boohoo has duly delved into history as it tries to dig its way out of the sales bucket. It has ...

Boohoo is changing its name and becoming Debenhams Group, a strategic shift highlighting the growing challenges within ...

Rebranding as Debenhams Group offers Boohoo an opportunity to capitalise on a well-known name, but a re-brand won't fix ...

Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - ...

Boohoo’s parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...