After Meghan Markle launched her lifestyle brand As Ever earlier this year, she explained why she renamed her company after ...

The Duchess of Sussex first named her company American Riviera Orchard in 2024 and has since changed the brand to As ever ...

Brenan Cullimore fainted during a basketball game and never woke up. He'd been diagnosed with Brugada syndrome and one of his ...

Meghan Markle revealed the true story of American Riviera Orchard’s quiet rebranding to As Ever on her podcast.

The “Confessions of a Female Founder” podcast host announced in February that her brand name had changed from American ...

Meghan Markle is reflecting on changing the name of her lifestyle brand from American Riviera Orchard to As Ever. The Duchess ...

The Duchess ran into legal hurdles when the US Patent and Trademark Office clarified that geographical locations could not be ...

The Duchess of Sussex, 43, admitted the original name of her business venture became something of a “word salad.” ...

Meghan Markle summed up why she changed American Riviera Orchard to As Ever: “Suddenly it became this word salad.” ...

Meghan Markle has revealed the real reason she axed the name American Riviera Orchard in favour of As Ever for her new ...

The Duchess revealed the impetus for changing “American Riviera Orchard” to “As Ever” on the latest episode of her podcast.

Meghan Markle finally explained why she renamed her lifestyle brand to As Ever after trademark issues with its original name.