The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple's bringing physical buttons back from the dead, giving the iPhone 16 fast access to camera controls, customizable ...

The iPhone 16's new camera control button, similar to a DSLR, is generating buzz despite Apple Intelligence features rolling ...

Apple is launching the iPhone 16 lineup in nearly 60 countries, including India, but without its anticipated AI software, ...

Ahead of the pre-orders for iPhone 16, Apple released three ads about Apple Intelligence features. However, these features ...