Even so, Wall Streremains bullish that Apple can accelerate growth during the all-important holiday season. Analysts estimate ...

Apple Intelligence features were shown at the iPhone 16 launch event this month, including the glowing Siri, but most of these aren't coming this year.

The free update enabling the first set of features in Apple’s suite of artificial intelligence became available Thursday.

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

Apple Intelligence is dominating the headlines, but there's over 50 smaller changes coming macOS Sequoia that you'll want to know about.

Wondering if iOS 18's iPhone RCS messaging feature is compatible with your carrier? Follow these simple steps to check its ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple's new iPhone 16 is going on sale. But how a simple $35 to $75 upgrade might keep your old one running another year or ...

All the iPhone 16 models, with starting prices ranging from $800 to $1,200, are equipped to handle the new technology, which ...

OS 18 introduces a variety of ways to customize your iPhone to your liking. That includes huge changes to the Home Screen, a ...

Apple has had a big September, but there’s a lot more coming in October. Here are the product launches coming next month.