Talk about inflation! Super Bowls ads cost $8 million for a 30-second ad this year. That is a million dollars more than the $7 million cost last year, which was itself up from $6.5 million in 2022 and ...
An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...
Kansas City earned a 32-29 victory and will now head back to the Super Bowl as the team looks to continue its impressive and dynastic run. The Chiefs are now one win away from an unprecedented ...