Ofcom's latest annual report shows YouTube emerging as a primary destination for audiences of all ages while broadcast TV declines ...

For the third straight month, YouTube led all media companies in the United States in TV viewing time. Nielsen ’s Media Distributor Gauge for April shows YouTube capturing 12.4 percent of all TV ...

Disney, in second place, continues to lead all legacy TV-network based companies with a 10.7% share followed by NBCU with 8.0%; Paramount, 7.9%; Netflix, 7.5% and WBD and Fox Inc. each with 7.0%.

YouTube commanded more TV time than any other media provider in the United States in February, and its top ranking was thanks in part to viewers over the age of 50. The service accounted for 11.6 ...

This reinforces what YouTube CEO Neal Mohan announced back in February: that TVs had surpassed mobile devices as “the primary device for YouTube viewing in the U.S.” as of December 2024.

For what it's worth, Google's support page for YouTube Premium benefits now lists "Living Room" devices, AKA TVs, as Jump Ahead compatible. However, a quick trip down archive lane suggests that the ...

Disney held the second-largest share of TV viewing in April, with 10.7% of the total. Additionally, according to internal data from YouTube, TVs were the primary device for YouTube viewing in the ...

Sampson weighed in on the increasing usage of YouTube on TV sets. “Here in the U.K., 41 percent of all YouTube viewing is on the TV set,” with some of that being driven by kids.

Nielsen ranks YouTube as #1 media distributor in terms of its share of TV viewing, followed by Disney, Netflix and NBCU ...

In just two years, YouTube’s share of total TV viewing has jumped 53%, going from 7.9% to 11.6%. The overall viewing upturn has been increasingly driven by older audiences, Nielsen said.

Viewers will still receive personalized recommendations from YouTube. YouTube will also still continue to provide creators ...

Lucy Bristowe, CEO UK and Western Europe at Kantar Media, added: “YouTube viewing on the TV set increased by 31 per cent in the UK in 2024. This new initiative, underpinned by our advanced ...