Nielsen’s "Media Distributor Gauge" report for March showed that YouTube (NASDAQ:GOOGL) (NASDAQ:GOOG) captured 12% of overall ...

Cable did see its share grow from 23.2 percent in February, thanks in large part to March Madness: The men’s and women’s NCAA ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

NEW YORK—YouTube hit record share of monthly TV viewing in February and had the largest share of TV viewing by the major media companies, according to Nielsen’s February 2025 Media Distributor Gauge, ...

Time spent watching the Alphabet-owned video platform on TV is up 53% from the same period two years ago, according to Nielsen.

By Rick Porter Television Writer YouTube ... on TV screens — more than the combined 28 percent for teenagers and adults 18-34. The media distributor rankings don’t include viewing on computers ...

Over a decade after the release of the first 4K TV’s, for some reason live TV has remained almost entirely limited to 1080p (or lower) resolution. An interwoven web of outdated capture and ...

Viewing trends have started to settle into more seasonal patterns. That's the main takeaway from the latest installment of ...

Phil Nickinson / Digital Trends YouTube TV didn’t invent multiview ... The feature is currently only for TV-based viewing. This feature lets you jump to various segments within select news ...

Nielsen Media Distributor Gauge calculates total viewing by media distributors across broadcast, cable, streaming and other categories. YouTube results under Nielsen Total TV/Streaming Snapshot do ...

YouTube's TV viewership continues to grow, partly thanks to viewers 50 and older, per Nielsen data. Adults 65 and up nearly doubled their YouTube viewing on TV over the last two years. Traditional ...

February was a decidedly up-and-down month when it came to TV viewing ... YouTube and Netflix continued to increase their viewership shares during the month as well. Typically, seasonal trends ...