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The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

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The American Conference today officially launched a dynamic modernization of its brand identity, marking a new era for the league and the communities it serves. Each aspect of the brand evolution, ...

Kelsey Plum dominated the headlines during the WNBA's All-Star weekend due to a questionable comment about Caitlin Clark.

Swansea City have unveiled their new away kit for the upcoming 2025-26 season. According to the club, the new effort features ...

The slogan, which debuted in 2016, has defined the conference's "unapologetic" culture and passion while irking the likes of others.

DATEMonday, July 14, 2025 at 5 p.m. EDTCALL PARTICIPANTSChief Executive Officer -- Shawn O'ConnorChief Financial Officer -- Will FrederickNeed a quote from one of our analysts? Email [email protected] ...

The AFL was always looking for things to differentiate itself from the established league. They instituted the two-point conversion, invented the sideline camera rover, had five TV cameras at games ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

College basketball programs around the country have formalized their official 2025-26 rosters following another offseason of ...