Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Jon Bernthal is back. He will appear as the Punisher in "Spider-Man: Brand New Day". For the actor, it's another return to ...

The sneaker culture remembers most Jordan’s, especially 1-14, as instant classics. While that is true now, it wasn’t always ...

Mahmoud Abdul-Rauf recalled the night he dropped 32 points on Michael Jordan and the Bulls with vivid detail. He said he felt ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Heading to the NASCAR Atlanta race? Check out some of these upgrade options to enhance the race weekend experience.

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

Moët & Chandon is a sponsor of the U.S. Open tennis tournament. In 2024, the brand placed bottles of its champagne where the ...

Shai Gilgeous-Alexander arrived at the Paycom Centerre in downtown Oklahoma City for game two of the National Basketball ...

The ratings are down for these NBA Finals, as was expected. Oklahoma City vs. Indiana is a small-market series and the ...

Shai Gilgeous-Alexander became the NBA's Most Valuable Player this season primarily by being a dominant scorer.