Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...
JD Supra7d
UGG(H), My Business Needs to Change its Name –A Cautionary Tale for International Trademark Strategy
A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...
The Australian13d
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots UGG Since 1974 is being sued by US retail giant, forcing it to change its name amid a bitter lawsuit. In a viral TikTok shared by Todd Watts ...
Daily Mail13d
Iconic Australian brand 'UGG since 1974' forced to change its name amid legal fight with American giant
The brand will have to drop 'UGG' from the 'UGG Since 1974' name after Deckers Outdoor Corporation bought the rights from Australian entrepreneur Brian Smith. Mr Smith registered the name in the ...
Sydney Morning Herald13d
‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
Versions of this story stretch back to the 1970s, when an Australian surfer called Brian Smith was widely credited with founding the brand now known as UGG. Smith left his accounting job and went ...
Ugg boots are back – and this time I’ll approach with caution
Sheepskin-lined slippers as outerwear was a huge Noughties trend, and now Ugg boots are having a resurgence. Katie Rosseinsky ...
‘Extremely hard’: Aussie brand Ugg Since 1974 forced to change name amid bitter trademark battle
An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.