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The Ugg brand name dispute is almost as ugly as the boots
You're imagining a pair of soft sheepskin boots that are, let's face it, kind of ugly (we're allowed to say that – apparently ...
The Ugg boot brand name dispute is getting ugg-ly
But it turns out there's been a bitter trademark war waging over the boots in recent years, and a heavy blow has just been dealt to an Australian family-run Ugg boot manufacturer by California-based ...
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Legally, they can’t be called ‘uggs’ outside of Australia
By Alexandra SherlockAustralian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand.There has been a long-running battle over the ...
Iconic Australian brand ‘UGG since 1974’ forced to change name amid legal fight with American giant
It’s extremely hard to fight a lawsuit against a multi-billion dollar company, especially as a family-owned, Australian-made business.’ ...
New York Post23d
Australian ugg retailer forced to change its name over US shoe giant
A nearly decade-long legal battle has resulted in an iconic Australian brand having to change its name when shipping overseas. Todd Springthorpe from UGG Since 1974 said the brand was being sued ...
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...
laconceria10d
UGG dispute: Australian Leather adopts ‘Since 1974’ for foreign countries
UGG boots have been disputed for almost 10 years between Americans (Deckers) and Australians (Australian Leather). In order ...
JD Supra14d
UGG(H), My Business Needs to Change its Name –A Cautionary Tale for International Trademark Strategy
A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...
Townsville Bulletin21d
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being forced to change its name amid a bitter lawsuit.
Yahoo Finance24d
Australian-Owned Ugg Since 1974 Changes Name Amid Ongoing Legal Battle with Deckers
An Australian-owned footwear company is changing its name amid a lawsuit with Deckers Brands and its Ugg label. According to a TikTok posted by Ugg Since 1974 owner Todd Watts, the ongoing lawsuit ...
The Conversation21d
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to ...
Cyprus Mail5d
Legally, they can’t be called ‘uggs’ outside of Australia
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to ...