Target is being sued by the state of Florida over its Pride displays and DEI initiatives. The state claims Target did not warn shareholders first.

The lawsuit suit shows that Target is essentially getting squeezed from both sides on DEI. Target did not respond to CNN’s request for comment on the suit. There’s a long backstory to the suit, which alleges that Target’s DEI initiatives led to its 2023 Pride Month merchandise that drew the ire of conservative media figures.

The lawsuit is part of a broader trend of conservative activism against businesses using diversity policies in their operations.