Target has given Santa a hot seasonal makeover. The store kicked off its holiday campaign on November 17 with a new team member. "Kris from Target" was introduced to customers as a charming worker from the North Pole who is ready to deck the halls.

Target shoppers say the store’s new holiday ad campaign is appealing to its target demographic, and they’re here for it. This November, the company dropped a “sleigh-ful” of new ads in which Santa debuts a brand-new look.