There’s also a “butterfly motif on the back pocket of [The Sydney Jean that] represents domestic violence awareness,” with 100 percent of proceeds from the jeans being donated to Crisis Text Line, a non-profit that offers confidential mental health support to anyone 24/7.

Sydney Sweeney's American Eagle ad sparked backlash over claims of oversexualization, missed targeting of its audience and controversial messaging

On July 23, American Eagle launched its new fall campaign with Sweeney as the face, titled “Sydney Sweeney Has Great Jeans.” In addition to the images, which were styled by Sweeney's regular stylist Molly Dickson, the campaign feature an ad in which Sweeney defines the scientific word “genes” while pulling on her American Eagle jeans.