How Sephora became a retail juggernaut at the forefront of beauty's biggest trends
Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...
'Sephora kids' trend prompts bill to ban kids from purchasing makeup (again). Here's why.
A bill was introduced in California that, if passed, would ban minors from purchasing anti-aging beauty products containing ...
How a Wirecutter Deals Writer Saves at Sephora and Ulta
Getting your holy-grail beauty products for less isn’t as impossible as it sounds. We’ve unlocked the best ways to strategize ...
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Call Us Sir Galahad, Because We Found These 27 Holy Grail Sephora Products Just For You
A Sephora Collection retractable gel lip liner so creamy and long-lasting, it glides on effortlessly and keeps your lipstick ...
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'Sephora kids' trend prompts bill to ban kids from purchasing makeup (again). Here's why.
The bill follows the popularity of the "Sephora kids" trend, in which young people, especially preteen girls, purchase and use makeup and skincare products. For the second year in a row ...
I won't allow my daughter to become a 'Sephora kid' because I don't want her self-worth tied to the beauty industry
I've worked in the beauty industry for years, but I don't want my daughter to wear makeup. Products can damage her skin and ...
Australian sunscreen brand Ultra Violette just made its U.S. debut. Here’s where to shop the viral products
A sunscreen brand new to the U.S., Ultra Violette, is now at Sephora to much fanfare. With a range of UV-protective products ...