Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which ...

For generations, tattoos have served as both a rite of passage and a record of service for members of the military.

Norman Collins, nicknamed Sailor Jerry, an ex-sailor turned tattoo artist, based in Honolulu, Hawaii, was the inspiration for the brand. Also known as a musician, radio host, poet, prolific ...

After the legend passed, Ed Hardy and Mike Malone launched Sailor Jerry Ltd., which produces tattoo-inspired clothing, ash trays, playing cards, and shot glasses—totally paying homage to Jerry ...

While Sailor Jerry tattoos are instantly recognizable, most people may not know the story behind how his name came to grace a bottle of spiced rum. Sailor Jerry mentored tattoo artists he ...

Sailor Jerry Rum, owned by William Grant & Sons, is honoring Women's History Month with a new campaign that spotlights female tattoo artists, per information shared with Marketing Dive. As part of the ...

Collins was the master of the old school tattoo, operating out of Hawaii in the ‘40s and ‘50s. You might not know who Sailor Jerry is, but you’ve definitely seen one of his iconic tattoos.