While AI will efficiently produce a multitude of ad variations, the nuanced ideation, strategic acumen and in-depth consumer ...

Tools and platforms holding companies and independent shops have introduced to make their operations, or those of clients, ...

Search Engine Land » PPC » Google boosts curation capabilities for Ad Agencies Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Advertising agencies’ ability to work more efficiently because of AI may upend the way those agencies make money. Agencies have long billed marketers by the number of hours their employees ...

Several Broadway advertising campaigns won big at this year's Clio Entertainment Awards, which recognize 'excellence in ...

In our agency’s “Selling of a President” podcast leading up to the 2020 election, former New York Times advertising columnist Stuart Elliott correctly pointed out that “the consultant ...

Based on the French show “The Bureau,” the new Showtime series stars Michael Fassbender as a spy who must readjust to life ...

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours ...

Both companies, which were acquired by Insignia Capital Group to be combined, work in the podcast and video streaming ...

A still from Kiwi advertising agency Motion Sickness' "Keep It Real Online" campaign. From living in a cramped and smelly Dunedin flat as a university student to leading a multimillion-dollar ...