Inside the Better-for-you Soda Boom, Following Pepsi’s $1.95 Billion Acquisition of Poppi
With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...
The Drink Americans Can’t Quit
What she wants is a soda—but for whatever reason, she can’t bring herself to have one. Same with the girl at the pool party, ...
Why Are We Living in the Golden Age of ‘Gut Soda’?
Mikalah Harp’s weekly Whole Foods run starts in the produce section, dutifully winds through the store and ends with the best ...
Campaign Live2d
Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
Big startup deals soar to $55 billion, passing quarterly record
Startup acquisitions have boomed so far this year, capped by last week’s massive $32 billion deal for cybersecurity startup ...
CelebrityAccess1d
Beats+Bytes: Q1 Trends
What a year this has been, and it’s only the first quarter.  January felt like the slowest month ever, with the LA fires and ...
Pepsi Just Bought a New Soda Brand in Major Acquisition
PepsiCo just acquired Poppi in a $1.95 billion deal. Here’s what the purchase means for the prebiotic soda brand’s future.
Fresh Take: Behind Poppi’s Eye-Popping Price Tag After PepsiCo Deal
This week’s Fresh Take newsletter features a look at PepsiCo’s acquisition of Poppi and what it means for the beverage ...