A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Once the go-to for statement-making colour (remember the brunette-to-bleach transitions?), ombré gradually faded out in ...

Use of colours in pre-historic era Humans have been long fascinated by colour, which has played a significant role since the ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...