With the integration of Octillion, Premion has further strengthened its local CTV platform and demand side platform (DSP) ...

ad agencies noted that personalised ads on OTT platforms in India is a rapidly growing trend driven by increased OTT adoption, richer user data, and advanced ad tech. Manish Solanki, Chief ...

Premion, the premium CTV/OTT advertising solution for regional and local advertisers, has announced the launch of its expanded capabilities and new tools for ad ...

Viewership on The Roku Channel surged 82% year over year, significantly expanding Roku’s ad-supported reach. The company also outperformed both the broader and OTT ad markets in the United States.

Should your TV business invest in an OTT app in 2025? Discover key considerations for enhancing subscription and advertising revenue.

The 'Black Mirror' season 7 premiere, 'Common People,' is causing a stir with its unsettling portrayal of a future where survival is tied to a subscri ...

When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ...

Turning viewership into sustainable revenue in India's OTT market is a complex balancing act. Currently, platforms rely on a mix of strategies, including subscription fees (often tiered), advertising ...

Brave New World for digital rental and purchase, giving fans the chance to enjoy the action-packed film from the comfort of ...