When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ...

With the integration of Octillion, Premion has further strengthened its local CTV platform and demand side platform (DSP) ...

Ad-supported, free-to-watch shows such as Ek Badnaam Aashram and Hip Hop India on Amazon MX Player made a splash when they dropped on the streaming platform over the past two months, topping OTT ...

Premion, the premium CTV/OTT advertising solution for regional and local advertisers, has announced the launch of its expanded capabilities and new tools for ad ...

ad agencies noted that personalised ads on OTT platforms in India is a rapidly growing trend driven by increased OTT adoption, richer user data, and advanced ad tech. Manish Solanki, Chief ...

Premion, a premium CTV/OTT advertising solution for regional and local advertisers, today launched expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels ...