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Forget rare collabs and one-off releases. Nike's best new shoe is a $100 sneaker called the C1ty that anyone can buy.
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Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.
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The C1ty is available in the US from October 18 for $100. At launch, it comes in a green inspired by “tactical surplus clothing,” according to Nike, with more colorways likely on the way.