Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Discover how Roger Federer became a billionaire through strategic business deals, endorsements, and brand building. Learn ...

Pacquiao and his wife were assessed a $55.8 million tax bill, including penalties and interest, for allegedly failing to ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Explore the financial journeys of Serena and Venus Williams in 2025, comparing their net worth, endorsements, career earnings ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Plum, who sported a leather-like top, green wide-legged pants and a Loewe handbag, is an Under Armour athlete, while Clark is ...

Coach Prime then partnered with rival sportswear company Under Armour in 2009 to release custom shirts, shoes and cleats. However, due to his complicated endorsement history, Sanders’ daughter, ...

The truth is Plum and Clark are friends and have had a connection ever since Clark broke Plum’s NCAA scoring record her senior year at Iowa. Clark, in fact, even posted a tease back at Plum on Monday, ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new measure of greatness.