Jaguar, a famous luxury car brand from the United Kingdom, has embarked on a new and daring rebrand that moved away from the ...

To make this weekend the best yet, officials encourage all visitors to arrange your ride, route, and parking now.

"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic leap forward. The brand reveal is only the first step in this exciting new ...

The JLR Circularity Lab, based at its HQ in Gaydon, brings cross-functional teams together with expert partners and suppliers ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

The Jacksonville Jaguars may have enjoyed their bye week after a tough stretch of games prior, but it is time to get back to ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Brands have always tapped into the emotional currents of raising a family. And Volvo's new ad is no different.