The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Giorgi Tedoradze, the Georgia-based industrial designer better known as "tedoradze.giorgi" on social media, has a quick CGI ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

As the fall semester draws to a close and high school seniors begin to consider their options for attending college next year ...

When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a ...

It took five years and lots of media frenzy, but Marc Jacobs has officially moved into the Frank Lloyd Wright Hoffman House ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...