Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

The leaping cat is still on the new Jaguar.It’s right there, mounted on what looks like a rocker panel with a camera hidden ...

As Jaguar wraps up production of its last models before its big rebrand, the automaker has debuted a new look and a new ethos ...